INTERURB CONSULTANTS can help you?
Our department specialists will contact you and make a preliminary analysis of your international situation, your strengths, weaknesses, opportunities and threats. We know very well your company, and your business, so you can make the internationalization process guarantees.
The product is a key to more and better will study. By product we mean anything that is marketable and exportable. No matter whether a physical product or a service or activity. For example, a car is a tangible product, instead a home cleaning service is intangible. The product includes: its design, its varieties (if it comes in different colors), its quality, which corresponds to the brand, the packaging, the services offered and the guarantees granted.
The product as such is a key component of the company, and depends on your approach the success or failure of the strategy of internationalization. Often the focus is on the components Product before considering whether it can be exported as such, or should we change it based on substantial or minor alterations.
The product itself also has stages in life, we must know to accelerate our diagnosis stage:
Introduction: it’s time to launch the product, which is usually a period of slow growth.
- Growth: once introduced the product at this stage is given a considerable increase in sales.
- Maturity: sales remain high and stable. Competition is usually high and increases product differentiation.
- Decline: Last stage of the product life, decrease sales. It ends when the product ceases to be sold. To avoid this step, companies invest in R & D.
At bottom, what the consumer buys either national or international, is hoping to make a profit, satisfying a need or desire, a personal or psychological satisfaction that the consumer expects to get (symbolic or generic product). The latter is the concept that should prevail from the point of view of the high level of international marketing: what the company sells and consumer purchases is the satisfaction of needs and desires.
INTERURB CONSULTANTS, through their own management tools, evaluates and positions the goods or services to internationalize, in order to contribute their experience and to expedite the process of adapting the product to the international market, and the barriers they present.
INTERURB CONSULTANTS offers multiple related consulting and international matchmaking and also to training services:
- Management of international sales
- Management of international purchasing
- Representations of companies based on their business needs
And in a personalized manner, we perform the following services:
♦ We provide personalized advice based on the particular needs of the company’s request, and in various areas related to international trade, from the point of view:
- bank procedures, payment and collections
- Insurances for transportation
♦ Market research
- We make all kinds of market research at all levels and for all sectors.
- We make out searches “in situ” of the entire market information through our network of local agents in each country.
- We prepare commercial and technical reports on commercial and / or technical legislation.
♦ Creation of import and export department
- We make consultancy in the implementation and development of import and export departments in companies, including the training of personnel responsible for coordinating those departments and the implementation of the network structure of service providers for the proper functioning of international operations.
- We help in the selection of personnel engaged in the performance of the functions of the foreign trade operations.
- We continue the logistics development by comparing possible alternatives for more efficient transport, using all available means of transport: sea, air, land or multimodal. We advise on the best companies that engage in this type of service.
- We study, select and optimize the various international means of payment and collection, letters of credit, documentary remittances … and minimize the costs of bank management.
- We offer customs information necessary for framing products in the most appropriate tariff item, and studies in Asian countries in the different types of taxes and duties and other internal control measures.
♦ Technical translations in almost all languages.
♦ Studies SWOT (Weaknesses-Opportunities-Threats-Fortaleza) market and / or company.
- SWOT studies: We work internal positioning ahead of the outsourcing company, Seeing the strengths and weaknesses of the organization and the environment.