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When we talk about communication, and even more if we approach from the international point of view, we have to know very well what we need exactly. If we do not choose well, costs and profitability will not obtain the expected benefits.
As in Marketing, Communication, less is more.

In short, communication is anything that is intended to convince and encourage the consumer or buyer to purchase a product / service, or who knows different skills of the company that we want to promote.
Much of what people think about a company, and that certainly will influence them when buying, is a consequence of the Communication. A company can not only know what it says about itself. Its products, its effectiveness, its way of working or the friendliness of the vendors or business also speak it.
However, what usually comes more easily to people and promotes the formation of their opinion is the communication of the company. This communication can be:

• Volunteer-Deliberate
• Involuntary-Casual

Any item that can communicate should be consciously exploited to convey and support the default by management and serve to help fulfill the goals of marketing messages.

Therefore, we can define the Marketing Communication and the set of messages that designs and delivers the company through the channels you consider most appropriate to exercise calculated on the attitude or behavior of a specific public purpose. That is, there is no persuasive marketing communication purpose, whether real or apparent, present or future.
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